Monday, 19 October 2015

Homework (03/11/2015)

Audience Profile: Fran Bow

Age: 16+
Gender: Any 
Race: Any
Sexuality: Any
Education: Has to know how to read
Occupation: Any
Annual Income: Low
Disposable Income: Low
Lifestyle: Any
Culture: Cultures that are not offended with the content of the game (Demons, Insanity, Gore…)
Media Interests: Gaming and Horror films.


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Sunday, 18 October 2015

E-newspapers

Quantitative Research 


How often do people read e-newspapers?
What age groups are the readers of e-newspapers?

Qualitative Research


Why do people read E-Newspapers?What do they think of them?How do they differ from normal Newspapers?

Primary Research 

Questionnaires:


Age:
Gender:
How often do you read e-Newspapers?
Do you prefer e-Newspapers or regular newspapers? Why?


Secondary Research

Using the Internet/books or other information sources to know about the subject of e-newspapers.

Audience Statistics

How many people visit e-Newspaper's pages?How often? 

Wednesday, 14 October 2015

Assignment

Exploring the Platforms:


Platforms:

 - Consoles: A video game console is a device that outputs a video signal or visual image to display a video game. Consoles are simple to use, very straight forward and their main purpose is Gaming, while some other platforms are not, like PC's, tablets and mobiles. Console gaming has a lot of variety and usually promote interaction and sharing between users. 
 Most consoles require a Monitor, except for portable consoles such Nintendo DS or PSP. In terms of hardware, Consoles fit their purpose but other platforms such as PC can have better specifications. Hardcore and even Mid-Core gamers may need memory expansion hardware if they play a lot of games on it. Mostly used by kids and teenagers, more males than females and all kinds of players (casual, mid-core, hard-core…) because of the flexibility of the controllers, the quality of games and the ease to share gameplay and achievements.  


 - PCs: In terms of home video games, the PC is the oldest gaming platform that we still use today. PC's are very versatile and can fit many purposes and gaming is one of the most popular ones. 
 PC's can have really good specifications and can easly beat any other platform in that area, especially in the graphics section. There are a lot of games that you can mod and customise on PC that you can't on other platforms, like GTA V and this can be very enjoyable for players. On the other hand, PC can be confusing and hard to use and you most likely have to use Windows because a lot of games are only compatible with this operating system. And good gaming PC's are usually very expensive, like the Alienware Area-51 (£1,349 ~ £4,139) for example. Usually used by mid-core and hardcore gamers because it has great graphics, takes more skill to play on PC and there is a competitive side to it. 


 - Handheld devices: There are several handheld devices that can be used for gaming, such as portable consoles (PSP, Nintendo DS, Game Boy...), Tablets and mobiles. These devices can be used anywhere which is good. Portable consoles can be better for gaming because their games are well produced, contrary to tablets and mobiles where games are usually low-budget. Tablets and mobiles have a good touch screen that can promote creativity from the users, the tablet's screen is usually bigger that a phone one so it may be easier to use. Handheld devices are usually used for gaming by kids and casual gamers because of its ease to use and its creative side, the touch screen and its portability. 

 - Mobile: Altough it's not its main purpose mobile phones can be used to play games. Their hardware and specifications are not the best for gaming. They cannot compete with PC's or Consoles in that area.  Most mobile games are free but have a lot of ads and have micro-transactions. 

 The paid games are usually cheap, ad-free and very enjoyable. On the other hand they are really easy to use and normally everybody has a mobile phone. They can be used anywhere. The touch screen that a lot of phones nowadays have can be used in creative ways for gaming, and PC's and Consoles don't usually have that. They are usually used for gaming by kids and casual gamers probably because it is portable and most of phones nowadays have touch screens making it easier to use for children.



 - Tablets: A tablet is a wireless, portable personal computer with a touch screen interface. Its touch screen is usually big, accurate and easy to use which can make it more appealing to casual players. A tablet's touch screen also increases the variety of games and  the producers can be very creative when making games. On the contrary, hardware and specifications of this platform are not the best for gaming as they can't support "heavier" games (games that require better hardware). Mostly used for casual gaming and children.




Platform Specifications:


 - Screen Resolution: The screen resolution is the number of pixels in each dimension that can be displayed as image. This specifications affects the graphics quality of a game, higher the resolution, better the graphics. Examples: Nintendo 3DS (800x240), iPhone5s (1136x 40), etc.



 - Polygon and pixel counts: The number of pixels is connected to the amount of information within an image.






 - Frames per Second: Frames per second is the frequency at which an imaging device displays consecutive frames. Some examples are: Forza Motorsport 6 (60FPS), Halo 5 (60FPS)





 - RAM/CPU/size and speeds: RAM (Random Access Memory) is a type of data storage accessed randomly. You need a certain amount of RAM so that a game runs. Most games can run with 8GB of RAM because all games run in a 32 bit mode, but higher RAM  is safer. Examples: Xbox One (8GB), Nintendo 3DS (128MB). 

 CPU (Central Processing Unit) is the processor of the computer, the most important component of it. This affects games a lot, it influences their performance and their FPS's. Bad CPU can lead to poor gaming experience. Examples of CPU: Intel Core i7, AMD Opteron 8 Core, etc.





Sunday, 11 October 2015

Revision File

Glossary


Media Platform: The way that media products are distributed.

Media Device: A technological device that allows people to access media products.

Media Sector: The different kinds of Media (Gaming, Music, Films...)

Media Product: It's what the media audience consumes.

Analogue: 

Digital:

Cross-Media Synergy: When two companies work together for further improvement of their products.

Individual Audience Consumption: A media product that can only be enjoyed by an individual.

Group Audience Consumption: A media product that can be enjoyed by a group of people.

Technological Convergence: When older technology evolves so it can do more things.

Active Viewing: Viewing that requires interaction from the audience.

Passive Viewing: Viewing that doesn't require any interaction. 

Regulatory Bodies


ASA (Advertising Standards Authority) - The UK's independent regulator of advertising across all media sectors. 

BBFC (British Board of Film Classification) - Funded by the film industry, the BBFC is responsible for giving films their censorship classification, e.g. U, PG, 12A, 12, 15, 18, and also some video games that have specific themes or content.

Ofcom (Office Communication) - Known as the communications regulator, Ofcom regulates TV and radio sectors, fixed-line telecoms, mobiles, postal services and also the airwaves over which wireless devices operate, in order to protect the consumer.

IPSO (Independent press standard organisation) - A voluntary regulator body that administers the self-regulation of the press, e.g. newspapers and magazines, by dealing with complaints about the editorial content of newspapers and magazines that do not uphold the standard of the Code of Practice. 

PEGI (Pan-European Game Information) - A rating system that rates games based on the games' content.

Audience

Primary Audience - Also known as target audience: who the media product is aimed at.

Secondary audience - Describes viewers who are considered to be outside the primary target audience and are viewers that can affect consumption statistics if not accounted for.

Active Media - Media that requires interaction from the viewers. (Video games, Flash web sites, Photo Slideshows…)

Passive Media - Media that doesn't require engagement with the audience. (Films, Adverts, Magazines, Newspapers…)


Uses and Gratifications Model - The theory that suggests that audiences are active and use media texts in order to fulfil pleasures and basic needs such as entertainment, education, escapism, surveillance, personal relationships, social interaction, personal identification.

Hypodermic Needle Model - The theory that proposes that media messages can be "injected" into the audience and influence people to act a certain way. This model suggests that the audience is passive.


Individual Consumption

Media platforms and devices that can be enjoyed by one person who engages with them alone. (Reading an e-magazine, browsing the Internet , watching a DVD, playing a single player game.

Advantages:

Accessibility
Convenience
Individuality
Privacy
Sense of control
Active engagement
Flexability

Disadvantages:

Does not experience the sense of being part of something
Lack of Communication


Group Consumption

Media platforms and devices that can be enjoyed by a group of people at the same time and engage with others (Cinema audience, multiplayer games, watching a DVD, TV audience, listening to radio, social networking…)

Advantages:

Social Interaction
Sense of competition
Sense of belonging
Sharing experiences

Disadvantages:

Lack of control
Lack of privacy
Getting interrupted by others, therefore do not fully focus/engage with the media product





Monday, 5 October 2015

Individual/Group Consumption



 I prefer Individual Media Consumption because i enjoy being in control, i can choose exactly what i want to do and pause it at anytime. I have more privacy than group media consumers because while I'm home playing video games, a group of media consumers can be watching a film in the cinema with other random people. I like being the only one i have to please because it's frustrating to make plans with friends but some of them don't like this or that, or they can't go on that day because of something. 
 I also enjoy group consumption so i can be with my friends and have sense of belonging but i still prefer being by myself most of the times, playing video games, watching anime/TV shows, listen to music, etc.

Friday, 2 October 2015



Demographics - Statistical data relating to the population and particular groups within it. In gaming, the target audience is often separated demographically.

Specialist interest group - A Special Interest Group (SIG) is a community within a larger organization with a shared interest in advancing a specific area of knowledge.  

Social differentiation - The distinction made between social groups and persons on the basis of biological, physiological, and sociocultural factors, as sex, age, or ethnicity, resulting in the assignment of roles and status within a society. This matters in gaming to persuade the audience, you have to mind their social differentiation.

Homework


Guild Wars 2

Platform: PC
Audience: Mid-core/Hardcore gamers
Multiplayer game
Is it turn based? No
Co-Op? Yes
Deathmatch/PVP? Yes

Assassin's Creed: Brotherhood

Platform: Xbox 360/Playstation 3/PC
Audience: Mid-core/Casual Gamer
Mainly Single player game
Is it turn based? No
Co-Op? No
Deathmatch/PVP? Yes